Age, sex and social class : their effect on perceived risk and risk reduction / by V.-W. Mitchell and Pari Boustani.

by Mitchell, Vincent-Wayne
Published 1993

Using factor, cluster and discriminant analysis to identify psychographic segments / by V-W. Mitchell.

by Mitchell, Vincent-Wayne
Published 1993

Perceived risk : a critical review of applications and use over 30 years / by V.-W. Mitchell.

by Mitchell, Vincent-Wayne
Published 1994

An exploration of the relationship between consumer motivations and risks / V-W Mitchell and B. Pichene.

by Mitchell, Vincent-Wayne
Published 1994

Cross-cultural consumer research : examining the perceived risk construct / by V.W. Mitchell and B. Pichene.

by Mitchell, Vincent-Wayne
Published 1994

The effect of organisation and buying-centre size on purchasers' risk perception and reduction / V.-W. Mitchell.

by Mitchell, Vincent-Wayne
Published 1995

Consumer services : a perceived risk analysis / by V-W. Mitchell and M. Greatorex.

by Mitchell, Vincent-Wayne
Published 1992

A pilot study of consumer attitudes to companies sending out direct mail / by V.W. Mitchell & C.K. Yong.

by Mitchell, Vincent-Wayne
Published 1988

Exploring the specification of perceived risk / by M. Greatorex and V.-W. Mitchell.

by Greatorex, M.
Published 1992

Consumer decision-making typologies : a review of the literature and suggestions for further research / by L. Bates and V.-W. Mitchell.

by Bates, L.
Published 1995

New product development and the music industry / U. Adoni, V-W Mitchell and F.G. Brumbaum.

by Adoni, U.
Published 1994