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  1. 1
    Marketing strategy : a decision-focused approach / Orville C. Walker... [et al.].
    Published 2003
    Edition: 4th ed.
    “...McGraw-Hill/Irwin,...”
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  2. 2
    Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.
    by Peter, J. Paul
    Published 1998
    Edition: 5th ed.
    “...Irwin/McGraw-Hill,...”
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  3. 3
    Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
    by Zeithaml, Valarie A.
    Published 2013
    Edition: 6th ed.
    “...McGraw-Hill Irwin,...”
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