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  1. 1
    Brand leadership : building assets in an information economy / David Aaker and Erich Joachimsthaler.
    by Aaker, David A.
    Published 2000
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  2. 2
    Building strong brands / David A. Aaker.
    by Aaker, David A.
    Published 1996
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  3. 3
    Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.
    by Schmitt, Bernd
    Published 1997
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  4. 4
    Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
    by Aaker, David A.
    Published 1991
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  5. 5
    Managing brand equity capitalizing on the value of a brand name / David A. Aaker.
    by Aaker, David A.
    Published 1991
    “...Free Press,...”
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