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Showing 1 - 4 results of 4 for search '"Product management."' Refine Results
  1. 1
    The new strategic brand management : creating and sustaining brand equity long term.
    by Kapferer, Jean-Noël
    Published 2004
    Edition: 3rd ed.
    Subjects: '; “...Product management...”
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  2. 2
    The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
    by Kapferer, Jean-Noël
    Published 2008
    Edition: 4th ed.
    Subjects: '; “...Product management...”
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  3. 3
    Kapferer on luxury how luxury brands can grow yet remain rare / Jean-Noël Kapferer.
    by Kapferer, Jean-Noël
    Published 2015
    Subjects: '; “...Product management....”
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  4. 4
    Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
    Published 2017
    Subjects: '; “...Brand name products Management....”
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