Showing 1 - 3 results of 3 for search '"CONSUMERS"' Refine Results
  1. 1
    Measuring political brand equity: a consumer oriented approach
    by Alan French, Gareth Smith
    Published 2010
    Subjects: '; “...Consumers...”
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  2. 2
    The political brand: a consumer perspective
    by Gareth Smith, Alan French
    Published 2009
    Subjects: '; “...Consumer memory...”
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  3. 3
    Measuring brand association strength: a consumer based brand equity approach
    by Alan French, Gareth Smith
    Published 2013
    Subjects: '; “...Consumer behaviour...”
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