Measuring political brand equity: a consumer oriented approach
Purpose: The purpose of this paper is to develop an understanding of how voters view the political brand by analysing the mental maps that voters create when asked to think about a political party. The analysis is both in terms of the nature of the maps and also in terms of the equity associated wit...
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| Main Authors: | , |
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| Format: | Default Article |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/14793 |
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