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  1. 1
    Measuring the effect of advertising : a comprehensive approach / (by) David R. Corkindale, Sherril H. Kennedy.
    by Corkindale, David
    Published 1975
    Subjects: '; “...Advertising Evaluation...”
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  2. 2
    Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris.
    Published 1997
    Subjects: '; “...Advertising Evaluation...”
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  3. 3
    Advertising budgeting and appraisal in practice / R. David Rees.
    Subjects: '; “...Advertising Evaluation....”
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  4. 4
    Ad critique : how to deconstruct ads in order to build better advertising / Nancy R. Tag.
    by Tag, Nancy R.
    Published 2012
    Subjects: '; “...Advertising Evaluation....”
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