Advertising budgeting and appraisal in practice / R. David Rees.

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Bibliographic Details
Main Author: Rees, R. D. (Richard David), 1947-
Corporate Author: Advertising Association (Great Britain)
Format: Book
Language:English
Published: London : Advertising Association, [1978].
Series:Research studies in advertising ; no.11
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Pilkington Library - Pilkington Main Collection

Call Number: 659.1/REE
Copy [015851701] Available