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  1. 1
    Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù.
    Published 2008
    “...John Wiley,...”
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  2. 2
    Outthink the competition : how a new generation strategists sees options others ignore / Kaihan Krippendorff.
    by Krippendorff, Kaihan
    Published 2012
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  3. 3
    Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark.
    by Osterwalder, Alexander
    Published 2010
    “...John Wiley,...”
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