Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù.

Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù. a new perspective on marketing and innovation management /

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Bibliographic Details
Other Authors: Tollin, Karin, Carù, Antonella
Format: Book
Language:English
Published: Chichester : John Wiley, c2008.
Subjects:
Technological innovations > Marketing.
Technological innovations > Management.
New products > Management.
Marketing.
Strategic planning.
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London Library - London

Shelfmark: 658.575/STR
Copy [040479761X] Available
Copy [0404797598] Available
Copy [0404497438] Available
Copy [0404497446] Available
Copy [0404495265] Available

Pilkington Library - Pilkington Main Collection

Shelfmark: 658.575/STR
Copy [0403518229] Available

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