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  1. 1
    Strategic market management / David A. Aaker and Damien McLoughlin.
    by Aaker, David A.
    Published 2007
    Edition: European ed.
    “...John Wiley,...”
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  2. 2
    Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù.
    Published 2008
    “...John Wiley,...”
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