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  1. 1
    The Brandmindset / Duane E. Knapp.
    by Knapp, Duane E.
    Published 2000
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  2. 2
    Creating and marketing new products : viewpoints of leading authorities / collated and edited by Gordon Wills, Roy Hayhurst, David Midgley.
    by Wills, Gordon
    Published 1973
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  3. 3
    Challenging the big brands : how new brands win market share with innovative design.
    by Evans, Judith
    Published 2003
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  4. 4
    Market oriented product innovation : a key to survival in the third millennium / by Knut Holt.
    by Holt, Knut
    Published 2002
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  5. 5
    Managing innovation within networks / Wim G. Biemans.
    by Biemans, Wim G., 1960-
    Published 1992
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  6. 6
    Product differentiation and non-price competition / Norman Ireland.
    by Ireland, Norman J.
    Published 1987
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  7. 7
    The experience economy / B. Joseph Pine II, James H. Gilmore.
    by Pine, B. Joseph
    Published 2011
    Edition: Updated ed.
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  8. 8
    Technological and market innovation : strategies for product and company development / Harry Nyström.
    by Nyström, Harry, 1936-
    Published 1990
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  9. 9
    2008 Second International Workshop on Software Product Management (ISWPM '08)
    Published 2008
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  10. 10
    New food product development : from concept to marketplace / Gordon W. Fuller.
    by Fuller, Gordon W.
    Published 2011
    Edition: 3rd ed.
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  11. 11
    The product manager's desk reference / Steven Haines.
    by Haines, Steven
    Published 2009
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  12. 12
    Wonder woman : marketing secrets for the trillion dollar customer / Iain Ellwood with Sheila Shekar.
    by Ellwood, Iain
    Published 2008
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  13. 13
    Marketing for engineers, scientists and technologists / Tony Curtis.
    by Curtis, Tony (Anthony)
    Published 2008
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  14. 14
    Market driven enterprise : product development, supply chains, and manufacturing / Amiya K. Chakravarty.
    by Chakravarty, Amiya K
    Published 2001
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  15. 15
    Product development : meeting the challenge of the design-marketing interface / edited by Margaret Bruce and Wim G. Biemans.
    Published 1995
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  16. 16
    The customer centric enterprise : advances in mass customization and personalizaton / Mitchell M. Tseng, Frank T. Piller, editors.
    Published 2003
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  17. 17
    Proceedings of the First International Workshop on Software Product Management
    Published 2006
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  18. 18
    Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad.
    by Rafinejad, Dariush 1943-
    Published 2007
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  19. 19
    The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.
    by Kapferer, Jean-Noel
    Published 2012
    Edition: 2nd ed.
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  20. 20
    Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noel Kapferer.
    by Kapferer, Jean-Noel
    Published 2015
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