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  1. 1
    Co-branding the science of alliance / Tom Blackett, Robert W. Boad.
    by Blackett, Tom
    Published 1999
    “...Palgrave Macmillan,...”
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  2. 2
    Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson ; [foreword by Sir Martin Sorrell].
    by Adamson, Allen P.
    Published 2007
    Edition: 1st Palgrave Macmillan pbk. ed.
    “...Palgrave Macmillan,...”
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  3. 3
    Branding : a key marketing tool / edited by John M. Murphy.
    Published 1992
    Edition: 2nd ed.
    “...Macmillan Academic and Professional,...”
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