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  1. 1
    Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close.
    Published 2011
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  2. 2
    The attention merchants : from the daily newspaper to social media, how our time and attention is harvested and sold / Tim Wu.
    by Wu, Tim
    Published 2017
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  3. 3
    The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
    by Frank, Thomas, 1965-
    Published 1998
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  4. 4
    Sport consumer behaviour : marketing strategies / Daniel C. Funk, Kostas Alexandris and Heath McDonald.
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  5. 5
    Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.
    by Struhl, Steven M.
    Published 2017
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  6. 6
    Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland.
    by Barden, Phil, 1959-
    Published 2013
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  7. 7
    Engaging customers using big data : how marketing analytics are transforming business / Arvind Sathi.
    by Sathi, Arvind
    Published 2014
    Edition: First edition.
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  8. 8
    Consumer behaviour : applications in marketing.
    Edition: 3rd edition /
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  9. 9
    The psychology of consumer profiling in a digital age / Barrie Gunter.
    by Gunter, Barrie
    Published 2018
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