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  1. 1
    Spending advertising money : an introduction to media planning, media buying and the uses of media research / (by) Simon Broadbent.
    by Broadbent, Simon, 1927-
    Published 1975
    Edition: Completely revised 2nd ed.
    “...Business Books,...”
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  2. 2
    Advertising in society : classic and contemporary readings on advertising's role in society / Roxanne Hovland, Gary B.Wilcox.
    by Hovland, Roxanne
    Published 1989
    “...NTC Business Books,...”
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