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  1. 1
    Marketing strategy / Paul Fifield.
    by Fifield, Paul
    Published 1998
    Edition: 2nd ed.
    “...Butterworth-Heinemann,...”
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  2. 2
    Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan.
    by Fifield, Paul
    Published 1995
    “...Butterworth-Heinemann for the Chartered Institute of Marketing,...”
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