Exploring the domestic relationship between mega-events and destination image: The image impact of hosting the 2012 Olympic Games for the city of London
Contemporarily, the hosting of mega-sport-events (MSEs) is one of several strategies used by cities and governments to bring about improvements in a place’s image and recognition. With that in mind, the overall aim of this study, underpinned by theoretical-methodological social representation theory...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Default Article |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/25821 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|