Investigating the brand consistency of the Olympic Games among young people in the UK [Abstract]
AIM The following research questions guide the present study: First, how have the perceptions of, and attitudes towards the Olympic Games, among young people in the UK, developed in the years following the agreement of the Olympic Agenda 2020 by the 127th IOC Session in December 2014? Second, do the...
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| Format: | Default Conference proceeding |
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2019
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| Online Access: | https://hdl.handle.net/2134/38043 |
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