Using expectation to segment Taiwan professional baseball spectator
This thesis comprises two stages that empirically investigate and evaluate the perceptions and importance of service elements expectations of professional baseball spectator in Taiwan. Study I is designed to collect the perception of spectators service elements expectations focus groups meetings, wh...
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| Format: | Default Thesis |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/9097 |
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