Personalised online sales using web usage data mining

Personalised online sales using web usage data mining

Practically every major company with a retail operation has its own web site and online sales facilities. This paper describes a toolset that exploits web usage data mining techniques to identify customer Internet browsing patterns. These patterns are then used to underpin a personalised product rec...

Full description

Saved in:
Bibliographic Details
Main Authors: Xuejun Zhang, John Edwards, Jennifer Harding
Format: Default Article
Published: 2007
Subjects:
Mechanical engineering not elsewhere classified
Distributed computing and systems software not elsewhere classified
Software engineering not elsewhere classified
Data mining
Neural network
SOM
Internet sales
Mechanical Engineering not elsewhere classified
Computer Software
Distributed Computing
Online Access:https://hdl.handle.net/2134/9799
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://hdl.handle.net/2134/9799

Similar Items