A framework for the development of Halal food products in Malaysia
The global increase in the Muslim population and the growing awareness of consuming halal food has created an increased demand for new and differentiated Halal food. It is known that the introduction of new products may give company the competitive advantage but it is also noted that failure rates o...
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| Main Authors: | , |
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| Format: | Default Conference proceeding |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/14584 |
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