Does improvisation help or hinder planning in determining export success? Decision theory applied to exporting
Exporting allows organizations to diversify risk and generate multiple income streams, which plays an important role in the viability of firms. In turn, making good export decisions is hailed as one of the main determinants of performance. However, substantive export decisions are well researched, b...
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| Main Authors: | , , , |
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| Format: | Default Article |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/18463 |
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