Mind the gap: exploring the links between the expectations of relationship marketing and the reality of electronic-CRM
The much debated relationship marketing paradigm suggests that the marketing strategy should be framed in terms of the development of long-term and mutually rewarding customer relationships, rather than simply focussing upon the promotion and selling of products and services. Moreover, customer rela...
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| Main Authors: | , |
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| Format: | Default Article |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/10124 |
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