Integrating“self-efficacy”theory to the Motivation-Opportunity-Ability (MOA) model to reveal factors that influence inclusive engagement within local community festival

Integrating“self-efficacy”theory to the Motivation-Opportunity-Ability (MOA) model to reveal factors that influence inclusive engagement within local community festival

© 2014, Emerald Group Publishing Limited. Purpose– This study lies within “classical discourse” (Getz, 2010) within festival studies as its context is firmly situated within cultural anthropology and sociology. Unlike previous studies this research is unique in that it integrates social cognitive th...

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Bibliographic Details
Main Authors: Allan Jepson, Alan Clarke, Gillian Ragsdell
Format: Default Article
Published: 2014
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Self-efficacy
Tourism
Community engagement
Community festivals and events
MOA model
Social cognitive theory (SCT)
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/33389
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https://hdl.handle.net/2134/33389

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