The impact of comparative affective states on online brand perceptions: a five-country study

The impact of comparative affective states on online brand perceptions: a five-country study

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Bibliographic Details
Main Authors: Nikoletta Theofania Siamagka, George Christodoulides, Nina Michaelidou
Format: Default Article
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/2134/17137
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