Fresh perspectives on customer experience
Purpose – The purpose of this paper is to provide directions for future research on: broadening the role of customers in customer experience; taking a practice-based approach to customer experience; and recognizing the holistic, dynamic nature of customer experience across all touch points and over...
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Main Authors: | , , , , , , |
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Format: | Default Article |
Published: |
2015
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Subjects: | |
Online Access: | https://hdl.handle.net/2134/19348 |
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