Measuring the changes to leader brand associations during the 2010 election campaign

The 2010 UK General Election was unique in that for the first time, televised leaders' debates took place. The impact of these plus paid for advertising and uncontrolled events are considered, and their likely affect on the image of Brown, Cameron, and Clegg, the three main party leaders, discu...

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Bibliographic Details
Main Authors: Gareth Smith, Alan French
Format: Default Article
Published: 2011
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