Destination social business: exploring an organization's journey with social media, collaborative community and expressive individuality

This paper delineates the main characteristics of the evolution of the organization as a social business in response to the socially networked marketplace. We advance the notion that the modern day firm is increasingly organized as a community according to the principle of collaboration. The main me...

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Bibliographic Details
Main Authors: Bruce D. Weinberg, Ko de Ruyter, Chrysanthos Dellarocas, Michael Buck, Debbie Keeling
Format: Default Article
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/2134/17119
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