Destination social business: exploring an organization's journey with social media, collaborative community and expressive individuality
This paper delineates the main characteristics of the evolution of the organization as a social business in response to the socially networked marketplace. We advance the notion that the modern day firm is increasingly organized as a community according to the principle of collaboration. The main me...
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Main Authors: | , , , , |
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Format: | Default Article |
Published: |
2013
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Subjects: | |
Online Access: | https://hdl.handle.net/2134/17119 |
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