Marketing, strategy and performance in the UK retail financial services industry

Marketing, strategy and performance in the UK retail financial services industry

This thesis seeks to examine the marketing practices, strategies and organisational characteristics of companies in the UK retail financial services industry. The research utilises both quantitative and qualitative methods, seeking to determine what, if any, differences in approach exist between com...

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Bibliographic Details
Main Author: Richard J. Speed
Format: Default Thesis
Published: 1991
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Financial services
United Kingdom
Marketing
Strategic management
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/7414
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Internet

https://hdl.handle.net/2134/7414

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