Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods

Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods

Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods

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Bibliographic Details
Main Author: Sylvie Laforet
Format: Default Thesis
Published: 1995
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Corporate identity
Packaging
Branding
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/7052
Tags: Add Tag
expression 1
graphic 1

Internet

https://hdl.handle.net/2134/7052

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