Export marketing adaptation and export performance

Export marketing adaptation and export performance

Identifying the antecedents of export performance is critical for researchers, due to the many benefits of exporting for firms and nations. Many researchers have, thus, devoted their research efforts to identifying export performance antecedents. Export marketing adaptation and firm level export mar...

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Bibliographic Details
Main Author: Joao S. Oliveira
Format: Default Thesis
Published: 2015
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Firm
Export venture
Marketing adaptation across ventures
Marketing adaptation quantity
Export environmental differences
Export sales performance
Export profit performance
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/17457
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https://hdl.handle.net/2134/17457

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