Understanding the determinants of e-commerce uptake, e-service quality and e-commerce success, in the UK on-line retail sector
The primary aim of this study is to gain important new insights into e-commerce success, by empirically exploring how approaches to e-service quality, when coupled with levels of e-commerce adoption, might affect the overall success of retailers’ on-line operations. This study is governed by positiv...
Saved in:
| Main Author: | |
|---|---|
| Format: | Default Thesis |
| Published: |
2011
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/8604 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|