Some thoughts on marketing controllership
“It is paradoxical that while many of the most significant financial and accounting activities within any company start with the forecasts of market opportunities, sales volumes, prices and anticipated revenues, the explicit role of accounting and finance in the control of the marketing function its...
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| Format: | Default Preprint |
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2000
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| Online Access: | https://hdl.handle.net/2134/2015 |
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