A utility-based model of sales competition with informative advertising
This paper presents a generalised framework to understand mixed-strategy sales behaviour with informative advertising. By introducing competition in the utility space into a clearinghouse sales model, we offer a highly tractable framework that can i) provide a novel welfare analysis of intra-persona...
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| Main Authors: | , |
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| Format: | Default Preprint |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/16484 |
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