Technology adoption, consumer inattention and heuristic decision-making: Evidence from a UK district heating scheme
This paper contributes to the debate on the energy efficiency paradox according to which consumers fail to adopt cost-effective, energy efficient technologies over less efficient technologies and therefore fail to reduce energy consumption. Both traditional and behavioural theories are used to inves...
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Main Authors: | , , |
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Format: | Default Article |
Published: |
2018
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Subjects: | |
Online Access: | https://hdl.handle.net/2134/33958 |
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