From mass propaganda to political marketing: the transformation of Labour Party election campaigning
The rise and growing importance of political marketing is self-evident in many of the major western democracies. The innovative Conservative party campaign effort of 1979 is sometimes referred to as a major watershed in the development of the phenomenon in Britain. Results of that election proved a...
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| Format: | Default Book chapter |
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1996
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| Online Access: | https://hdl.handle.net/2134/1107 |
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