A winding road from "likes" to votes

This case study analyzes the use of social media in the campaign for the historically first direct presidential elections in the Czech Republic in January 2013. Following a brief outline of the political context and outcomes of the elections, this study explores and compares the strategies of campai...

Full description

Saved in:
Bibliographic Details
Main Authors: Vaclav Stetka, Alena Mackova, Marta Fialova
Format: Default Book chapter
Published: 2014
Subjects:
Online Access:https://hdl.handle.net/2134/24845
Tags: Add Tag
No Tags, Be the first to tag this record!