Repeat receipts: a device for generating visible data in market research focus groups

Repeat receipts: a device for generating visible data in market research focus groups

Market research focus groups generate three types of data: first, representatives of commissioning companies or organizations watch the group from behind a one-way mirror; second, they receive a video of the group discussion; third, they are given a report of the focus group. This article analyses h...

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Bibliographic Details
Main Authors: Claudia Puchta, Jonathan Potter, Stephan Wolff
Format: Default Article
Published: 2004
Subjects:
Other education not elsewhere classified
Other human society not elsewhere classified
Other language, communication and culture not elsewhere classified
Conversation analysis
Data visibility
Discursive psychology
Focus groups
Moderation
Repeat receipts
Language, Communication and Culture not elsewhere classified
Studies in Human Society not elsewhere classified
Education
Online Access:https://hdl.handle.net/2134/15077
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https://hdl.handle.net/2134/15077

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