Public relations for players
Bruce and Tini (2008) indicate that with sport it is the media rather than sales and advertising strategies that are the key to conveying sports’ unique imagery and meaning. They suggest that the impact of high-profile scandals, however, can turn what is mainly positive media coverage into unbalance...
Saved in:
| Main Author: | |
|---|---|
| Format: | Default Book chapter |
| Published: |
2010
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/22811 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|