Bringing public relations and communication studies to sport
There is no doubt that sport has transformed over the last 30 years. At the elite end of the sport continuum it has become a complex commercial enterprise, while at the ‘participation’ end it has become quite sophisticated in marketing its activities to local communities. As a consequence, sports ma...
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| Main Authors: | , , |
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| Format: | Default Book chapter |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/22809 |
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