Mobile personalization in the context of large sports events

The paper reports a study of mobile personalization in the context of large sport events, specifically with Chinese users. The study compared the user experience obtained by Chinese spectators at a large sports event when using a prototype mobile application that either did, or did not, allow person...

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Bibliographic Details
Main Authors: Xu Sun, Andrew May
Format: Default Text
Published: 2007
Subjects:
Online Access:https://hdl.handle.net/2134/3276
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