Mobile personalization in the context of large sports events
The paper reports a study of mobile personalization in the context of large sport events, specifically with Chinese users. The study compared the user experience obtained by Chinese spectators at a large sports event when using a prototype mobile application that either did, or did not, allow person...
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Main Authors: | , |
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Format: | Default Text |
Published: |
2007
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Online Access: | https://hdl.handle.net/2134/3276 |
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