Bridging research and practice: The case of the Net Promoter Score
Academic marketing performance measurement tends to be psychometrically-grounded (Katsikeas et al., 2016), and underpinned by realist ontology (Borsboom et al., 2003). Conversely, practice relies on mental models to guide idiosyncratic measurement (cf., Cornelissen, 2002). Filling a need for ‘simple...
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| Main Authors: | , , , , |
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| Format: | Default Conference proceeding |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/25104008.v1 |
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