Optimal Brand Distinctiveness Club Toolkit
For practitioners working in women’s football clubs globally, there is a need to consider the brand identity mix that best emphasises the narratives most appropriate for different stakeholders. The toolkit provides (1) exercises to help to assess how much support and what opportunities are available...
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| Main Authors: | , |
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| Format: | Default Report |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://dx.doi.org/10.17028/rd.lboro.24533515.v1 |
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