Entrepreneurial orientation, proactive market orientation and society: evidence from public service organizations in Brazil
Purpose - Public service organizations (PSOs) face a critical dilemma: how to generate more value for society but with a much-reduced resource base. The article advances the strategy axis of entrepreneurial orientation (EO) research by examining EO and proactive market orientation (PMO) as joint-str...
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| Main Authors: | , , , |
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| Format: | Default Article |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/23266787.v1 |
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