Why join the navy when you can be a pirate? A study of Chinese audience's willingness to pay for the live streaming of the premier league
This research aims to investigate the way in which the Chinese audience decides to pay for the live streaming of the English Premier League when there are also other choices from both legal and illegal sites. Following a Critical Realist position, Glaserian Grounded Theory is employed to analyse qua...
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| Main Authors: | , , , |
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| Format: | Default Article |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/21408036.v1 |
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