Obesity, family units and social marketing intervention: evidence from Nigeria

Purpose: Building on the social marketing theory, this study examines: (I) the relationship between family units and obesity in Nigeria; and (II) the social marketing interventions used to reduce and prevent obesity in the Nigerian society. Design/methodology/approach: This study adopted a semi-stru...

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Bibliographic Details
Main Authors: Arinze Nwoba, Emmanuel Mogaji, Nadia Zahoor, Francis Donbesuur, Gazi Alam
Format: Default Article
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/2134/20294319.v1
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