Strategic brand management in and through sport
Within the extended academic literature on strategic marketing, brand management appears to be high on the agenda of scholars in the past seven decades. Despite the continuous enquiry over these years, the way in which a brand can or should be managed in a strategic manner appears to still attract a...
Saved in:
| Main Author: | |
|---|---|
| Format: | Default Article |
| Published: |
2022
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/19410467.v1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|