Disrupting social marketing through a practice-oriented approach
PurposeThis paper aims to explore four disruptions that practice theory makes to traditional social marketing approaches to school physical activity (PA) intervention.Design/methodology/approachThe paper draws on existing literature from sustainable consumption, sociology of health and illness and t...
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| Main Authors: | , , , |
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| Format: | Default Article |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/14785197.v1 |
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