A mediasport typology for transformative relationships: enlargement, enhancement, connection and engagement beyond COVID-19
Research questionThe business of sport has been radically challenged by the COVID-19 pandemic, impelling a rapid reassessment of practices to survive the disruption. One stakeholder comprehensively impacted has been the media, whose investments in augmenting sport’s commercial appeal have been immen...
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| Main Authors: | , , |
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| Format: | Default Article |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/14615004.v1 |
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