Sport brand ambassadors' experiences in sponsored user-generated branding programs
Purpose:The purpose of this study was to develop an initial understanding of sport brand ambassador participants' experiences in sponsored user generated branding (UGB) programs to assist sport organizations in developing the most mutually beneficial brand ambassador programs possible. Design/m...
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| Format: | Default Article |
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2020
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| Online Access: | https://hdl.handle.net/2134/12937646.v1 |
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